Forget ‘Gentleminions,’ This Year’s Viral ‘Despicable Me’ Campaign Turned NBA Star Nikola Jokic Into Gru

In 2022, flocks of teenagers flocked to cinemas dressed in suits and tuxedos, there to see and celebrate the Illumination film Minions: The Rise of Gru. It was part of a trend, apparently developed organically, called #GentleMinions, of young fans celebrating (some, perhaps ironically) the film franchise they grew up with. Universal, which distributed the […]

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