How Ryan Reynolds and Disney’s Marketing Spell Turned ‘Deadpool & Wolverine’ Into R-Rated Magic

To say that Ryan Reynolds and Disney might have seemed like odd bedfellows when the studio inherited the R-rated Deadpool franchise following the Fox merger is an understatement. Reynolds — who wears many hats, including actor, marketer, branding expert and entrepreneur — was at the heart of the audacious marketing campaigns for the two first […]

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