A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to respect the horror audience."
from Movies | Hollywood Reporter https://ift.tt/3H8D5QR
Wednesday, 6 November 2024
How Neon Flipped Movie Marketing on Its Head to Make ‘Longlegs’ the Indie Hit of the Year
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